Elias Harris-Bommarito

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Milano-Cortina 2026 Olympics 
Adobe XD Adobe Photoshop
Adobe Illustrator

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A branding project during my undergrad for the 2026 Milano-Cortina Olympics with the goal of being inviting and easy to understand. I started this project with research, and as a big architecture fan I wanted to incorporate the architecture of Milan and Cortina d’Ampezzo into the overall design. The main logo is based off the Teatro alla Scalla in Milan. The raised “L” and “N” in the logo is to represent the peaks and valleys of the Dolomite Mountains of Cortina d’Ampezzo. Because the 2026 Olympics are a winter Olympics, I wanted the colors of the logo to feel icy and cold to match how the weather feels. The supporting colors are a big contrast to represent the feeling of being warm during the cold winter months.

Wayfinding is a big part of any sport event, and the Olympics is no exception. I didn’t want to use any words for my pictograms as to make them as simple as possible to understand. Lines are a big theme throughout this project as it also portrays movement, something I found important for the Olympics. Each pictogram just shows the key components of the sports that I selected. Hockey, curling, and skiing are all represented here with an offset color to once again emphasize speed and movement and to make them feel more three dimensional.

For some of the branding elements, I kept it a lot more simple this time with a very basic brand guide sheet and only one other version of the main logo. The brand guide this time has everything on one page. The cool toned colors go for most of the brand and the supporting colors bring everything together to sort of give cold outdoors-warm indoors feeling. There is also a small moodboard and some keywords that I kept consistent throughout the design of the brand. Every typeface that was chosen for this project was a sans-serif, but they’re distinct enough that they can easily work together. In the bottom left of the brand guide there is the logo, title, and a body text to sort of be an example of what an article might look like using all of the brand elements together.

I had also made promotional posters with the goal of bringing excitement towards the 2026 Olympics. The lines carry throughout the entire project and in the case of the poster design, they literally weave throughout all of the architecture and environments of Milan and Cortina d’Ampezzo. The posters feature some iconic places in Milan such as the Duomo di Milano and the Arco della Pace because the architecture and evironments were the key elements that I wanted to focus on in the design of the brand. Additionally there is a poster of the Dolomite Mountains which Cortina d’Ampezzo resides in. I enjoyed researching two different Italian cities and be able to represent them in their own distinct ways, while maintaining a cohesive brand design. Making posters for some sports such as figure skating or skiing was also really interesting because it gave me a chance to play with the main logo to sort of act like it was in the ground itself. 

In addition to making promotional posters, I also made merchandise, e-mail campaigns, and badges. These allowed for a little bit more experimentation in the design, and provided the perfect opportunity to utilize the secondary colors from the brand guideline. The Duomo di Milan is featured again for the e-mail campaigns with the title translating to “Let’s Go and Explore!”  inviting people to explore Milan and Cortina d’Ampezzo, and to really enjoy everything the cities have to offer. I wanted to do something different instead of tickets for the various events that someone would attend, so I designed a badge that gets scanned. I also thought it would be a really nice memory to have a physical piece of the Olympics for someone to have forever. The beanie design features the Galleria Vittorio Emanuele II’s shopping center’s ceiling which is a huge glass dome that lets in tons of natural light.