Elias Harris-Bommarito

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Paws & Relax - Graphic Design BFA Capstone

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Project Brief and Deliverables:  This project was an opportunity for me to utilize all of my skills that I had learned in undergrad ranging from research, peer critiques, revisions, and designing and presenting a museum exhibition. The final deliverables of this project included a 44-page printed brand guideline booklet, vinyl stickers, large format matte posters, and vinyl wall decals.

The Goal: To create a complete branding project with the goal of designing affordable, high quality, and customizable pet furniture that can grow with the pet and their family, all while maintaining a 70’s theme and color palette.

What I Would do Different: If I had the opportunity to completely redo this project again, I would take some more time to research even further to gain a deeper understanding of what I wanted this project to be. As well as make more physical mockups of the brand itself such as more stickers or posters, and even the packaging of the pet furniture.

Programs Used: Adobe Illustrator, Adobe Photoshop, Adobe InDesign

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Brand Guideline Booklet

The idea for creating this brand booklet was not only to showcase how to build the brand of Paws & Relax, but I intended for it to be used for new designers, marketers, copywriters or anyone working at the Paws & Relax company to know how to design and communicate as Paws & Relax and all of its products, a good instructional guide to keep nearby. 

Ranging from the text inside the booklet to the overall design itself with the use of color, lowercase text, and conversational tone to make Paws & Relax be inviting and casual to anyone that would interact with the brand and its goals.